Sony’s Racist PSP Advertising
Sony’s currently under fire for its PSP advertisments, which introduce the new White PSP by showing a white woman gripping a black woman by the jaw with the slogan “Playstation Portable White is Coming.” These advertisements were placed in the Netherlands. Instead of apologizing for its advertising blunder, Sony steadfastly defends its right to advertise in this manner. A Sony spokesperson said that, “The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model.” Also, “All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose.” With possible racist undertones, it would be advisable for Sony to more carefully choose its way of marketing the arrival of the white PSP in the US and the rest of Europe. Some of the other advertising photos are shown below.
